David Guy is the Chief Executive Officer of LoudDoor LLC. He is responsible for developing and leading the execution of the firm's strategy to harness the power of LoudDoor's data to enable brands to win in an increasingly competitive Facebook ecosystem.
Prior to joining LoudDoor, David held senior positions at State Street Bank and PricewatehouseCoopers ("PwC"). David was a partner and led the Consumer Finance Practice at PwC. At PwC he built a practice focused on enabling major financial institutions to gather and analyze the consumer data and behavioral trends in their lending portfolios to more accurately value, price and risk manage financial products. David is a Certified Public Accountant and has a Master of Business Administration from Columbia Business School.
Jeff French is the co-founder and Chief Product Officer. He is responsible for LoudDoor's product development. Previously, Jeff was the founder of ReachSmart Interactive (holding company of the AdDrive Affiliate Network), and served as the company's CEO where he scaled operations and created over $100M in revenues and substantial EBITDA margins while directly generating over $1 billion in sales for the company's advertising clients, all from a single $750,000 round of angel financing raised in 2000.
Prior to his entrepreneurial endeavors, Jeff was an AVP of Risk Analysis & Management for Netbank, one of the first Internet only banks, and was a Senior Associate with PricewaterhouseCoopers in the firm's Financial Services practice.
The co-founder and President of LoudDoor LLC, Dikran is responsible for LoudDoor's technology strategy and vertical markets management. Previously, Dikran was the co-founder of ReachSmart Interactive (holding company of the AdDrive Affiliate Network), and served as the company's CTO where he was responsible for design, implementation and maintenance of several high availability, high utilization database and webserving clusters. Those clusters stored over 100 million records accessed in a real time environment and load balanced across multiple, redundant data centers.
Prior to his work at ReachSmart, Dikran was a political consultant and a pioneer in the area of bringing web based communications, advocacy and research to a client base ranging from gubernatorial candidates to US House and Senate candidates.
At LoudDoor we are passionate about being part of communities that we love and find meaningful to our everyday lives. That is the passion that we tapped to create the communities that we participate in with you and power the surveys underlying our technology. Just like the best web sites create customized user experiences, our goal is to tailor advertising to make the social communities on Facebook a more interesting, relevant and entertaining place to hang out. Advertising funds the social web that we enjoy, and our goal is to help make it more enjoyable for everyone by providing the context to deliver ads that are more relevant to our day-to-day lives and advertisers reach consumers who are more likely to be interested in their products.
In order to help deliver relevant ads, we have developed technology that tries to predict what consumers might be interested in based on the surveys that Facebook users have taken and the likes and interests that they have provided in their Facebook profile. Specifically, our technology finds correlations between survey responses and the likes and interests that allow brands to target advertisements to groups of people on Facebook. How does this work?
An example is that when several people respond to a survey stating that they enjoy the product of one of our clients who all are Facebook fans of a specific television show and book, our technology might assume that these people share similar interests and tastes. Since all of these people enjoy our client's product (for example), our technology might deliver an ad to the other people who also like that television show and book.
If you are a member of one of our Facebook communities please be assured that we are one of you and none of your personal information is available to us unless you choose to respond to one of the surveys that you will see on the Facebook page from time-to-time. We hope you will participate and help make all of our participation in our Facebook communities a more engaging and personalized experience.